When The Philadelphia Orchestra emerged from Chapter 11 bankruptcy in July 2012, the ensemble became a canary fluttering back out of a deep dark mine. Philadelphia’s path forward will be closely watched, and not only because music lovers at home and around the world have such a stake in this beloved institution. In both its difficulties and its stategies for confronting and transcending them, The Philadelphia Orchestra strikes a resonant chord with other American orchestras, large and small.
This podcast was developed from our June 2012 behind-the-scenes discussion.
Chapter Ten – Looking Ahead, in Philadelphia and Beyond
4:32pm Vulgamore: It’s about offering a palette of experiences to give people access to these great musicians.
4:28pm Thompson: I like to think of giving the audience something to hope for season after season – what will this look like, where are we headed. You have to get excited about the musicians and how they knock it out of the park every night.
4:24pm Vulgamore: When you’ve lost 40% of your audience – it’s critical that you focus on audience first. Philadelphia Orchestra is going to show the way through generational change and what new financial models for American orchestras will be.
4:21pm Question: Is cutting musicians’ salaries one way to put more towards education and marketing – if that’s what is needed to be successful? (more…)
One last video from our Talking About Audiences event in San Francisco is now available for viewing — the roundtable discussion and audience Q&A. Recorded May 13, 2012.
Participants include: Mark Clague, associate professor of music, University of Michigan; Matthew VanBesien, Executive Director Designate, New York Philharmonic; Sunil Iyengar, Director of Research & Analysis, National Endowment for the Arts; Elizabeth Scott, Chief Media and Digital Officer, Lincoln Center for the Performing Arts – formerly V.P., Major League Baseball Productions; Brent Assink, Executive Director, San Francisco Symphony; and Steven Winn, San Francisco arts journalist and author
Where does the marvel of musical creativity come from and how does it work? What parts do muses and inspiration, intuition and the subconscious, hard work and happy accident play in the process? In this podcast, we examine the ways in which creativity can flourish, falter and forge new pathways in the symphony orchestra hall.
What can the American orchestral world learn from major league baseball? The two industries have more in common than you might think–as Elizabeth Scott explained at our “Talking About Audiences” event last weekend.
After years as a media executive for MLB, Elizabeth Scott joined Lincoln Center last fall in the newly created role of Chief Media & Digital Officer. Here she talks with Steven Winn, American Orchestra Forum moderator and arts journalist.
What follows is a live blog from our Talking About Audiences event in San Francisco on Sunday, May 13.
Keynote: Alan Gilbert, Music Director, New York Philharmonic in conversation with Matthew VanBesien, Executive Director Designate, New York Philharmonic
Spotlight #1: Sunil Iyengar, Director of Research & Analysis, National Endowment for the Arts
Spotlight #2: Elizabeth Scott, Chief Media and Digital Officer, Lincoln Center for the Performing Arts; formerly V.P., Major League Baseball Productions
Roundtable: Spotlight speakers in conversation with Brent Assink, Executive Director, San Francisco Symphony; Matthew VanBesien, Executive Director Designate, New York Philharmonic; Mark Clague, associate professor of music, University of Michigan, and Steven Winn, San Francisco arts journalist and author
4:33pm Audience member: Orchestral music is a more positive experience than bull-fighting.
4:30pm Assink: Orchestras have an important role to play in getting rid of the divide between professional and amateur musician. (more…)
Participants include: Mark Clague, Professor of Music, University of Michigan; Ed Sanders, Group Marketing Manager, Creative Lab at Google; Margo Drakos, cellist and Co-founder, InstantEncore; John Adams, composer; Mason Bates, composer; Brent Assink, Executive Director, San Francisco Symphony; and Steven Winn, San Francisco arts journalist and critic.
No orchestra, large or small, ever has a settled relationship with its community. It’s always a thing in flux, dynamic, fluid, fragile and complex. Whether it’s how to attract new audiences, invigorate connections to current concertgoers or tap the power of technology, orchestras are facing–and not always meeting–unprecedented challenges to remain vital.
This is Spotlight Conversation #2 from our Talking About Creativity event in San Francisco, March 17, 2012.
Ed Sanders, formerly of YouTube, now Group Marketing Manager of the Creative Lab at Google, and Margo Drakos, cellist turned tech entrepreneur and Co-founder of InstantEncore, talk about the YouTube Symphony Orchestra, how technology can serve as a tool for classical musicians, the need to embrace change, plus much more. Moderated by Steven Winn.
As the current American Mavericks festival at the San Francisco Symphony demonstrates, there’s no one approach to creativity in the orchestral world. And Steven Winn—arts journalist and co-moderator of our live event in San Francisco this Saturday, March 17—is perfectly happy to take on all the contrasting and conflicting notions of creativity on display.
E/C/D-sharp/C-sharp. From that taut little four-note cell, Aaron Copland spun out the material, at once dense and spacious, imploded and expansive, of his 1930 Piano Variations. Cunningly orchestrated by the composer 27 years later, the Orchestral Variations got the San Francisco Symphony’s 2012 American Mavericks festival opener off to a bracing start on March 8 at Davies Symphony Hall. It also got me to thinking about the marvel of creativity, which can feed on so little to generate so much, like some tiny, tremendously efficient micro-organism.
An hour later, deep into Henry Brant’s 1994 orchestration of Charles Ives’ mighty 1920 Concord Sonata (A Concord Symphony), creativity had morphed into a giant daisy chain of inspiration and influence. (more…)