Posts Tagged ‘mlb’

  1. Event video: Elizabeth Scott, Steven Winn – Talking About Audiences

    What can the American orchestral world learn from major league baseball? The two industries have more in common than you might think–as Elizabeth Scott explained at our “Talking About Audiences” event last weekend.

    After years as a media executive for MLB, Elizabeth Scott joined Lincoln Center last fall in the newly created role of Chief Media & Digital Officer. Here she talks with Steven Winn, American Orchestra Forum moderator and arts journalist.


  2. Speaker Spotlight: Elizabeth Scott – From Baseball to Batons

    What can the American orchestral world learn from major league baseball? The two industries have more in common than you might think–as Elizabeth Scott explores in this post. After years as a media executive for MLB, she joined Lincoln Center last fall in the newly created role of Chief Media & Digital Officer. She joins us in San Francisco on Sunday, May 13 for our free Talking About Audiences event—register today!

    Elizabeth Scott photoBroadly speaking, audiences today occupy a vastly changed position in the entertainment landscape, compared to only a decade ago. In that relatively short time span, technology has enabled and encouraged audiences to be far more active in their entertainment experiences. Technology has also amplified that activity. Industries that are harnessing rather than hampering this audience empowerment stand to thrive in an ever-fractionalizing entertainment environment. As the character Billy Beane says in the film Moneyball, “Adapt or die.”

    Them’s fightin’ words. But entertainment consumers wake daily to a participatory, perpetually plugged-in culture of community conversation. Multi-platformed, interactive experiences of entertainment have increasingly become an audience norm. Today’s sport fan, TV reality contest viewer, and YouTube surfer don’t necessarily have more opinions than audiences of earlier eras; they just have more immediate, more numerous and farther-reaching microphones than ever before. (more…)