Posts Tagged ‘elizabeth scott’

  1. Video: Technology and Engaged Audiences

    How can orchestras use technology to engage with audiences? (more…)


  2. Podcast: Chapter Nine – Considering Audiences, Part 2

    Confronted with fundamental and ongoing changes in their audiences, orchestras are thinking about what they do and how they do it as never before. In this chapter we explore some of the ideas, innovations, optimism and uneasiness of the American orchestra, as it finds it way toward the audiences of the future.

    This podcast was developed from our May 2012 live forum event and backstage interviews.

    Chapter Nine – Considering Audiences, Part 2

    Play | Download | Transcript

    (more…)


  3. Podcast: Chapter Eight – Considering Audiences, Part 1

    For decades nobody thought very much about them. The audience was who showed up to fill the concert hall, in a largely predictable and reliable way. An orchestra scheduled and performed its subscription concerts, and the patrons came to hear them–a straightforward cause-and-effect relationship. Like many relationships in our times, this one has changed, grown more volatile, and become anything but straightforward. No one, it’s safe to say, is taking the audience for granted now.

    This podcast was developed from our May 2012 live forum event and a behind-the-scenes conversation with The Cleveland Orchestra in April 2012.

    Chapter Eight – Considering Audiences, Part 1

    Play | Download | Transcript

    (more…)


  4. Event video – Talking About Audiences – Roundtable and Audience Q&A

    One last video from our Talking About Audiences event in San Francisco is now available for viewing — the roundtable discussion and audience Q&A. Recorded May 13, 2012.

    Participants include: Mark Clague, associate professor of music, University of Michigan; Matthew VanBesien, Executive Director Designate, New York Philharmonic; Sunil Iyengar, Director of Research & Analysis, National Endowment for the Arts; Elizabeth Scott, Chief Media and Digital Officer, Lincoln Center for the Performing Arts – formerly V.P., Major League Baseball Productions; Brent Assink, Executive Director, San Francisco Symphony; and Steven Winn, San Francisco arts journalist and author


  5. Event video: Elizabeth Scott, Steven Winn – Talking About Audiences

    What can the American orchestral world learn from major league baseball? The two industries have more in common than you might think–as Elizabeth Scott explained at our “Talking About Audiences” event last weekend.

    After years as a media executive for MLB, Elizabeth Scott joined Lincoln Center last fall in the newly created role of Chief Media & Digital Officer. Here she talks with Steven Winn, American Orchestra Forum moderator and arts journalist.


  6. LIVE Blog – Talking About Audiences – Event and Webcast

    What follows is a live blog from our Talking About Audiences event in San Francisco on Sunday, May 13.

    Speakers included:

    • Keynote: Alan Gilbert, Music Director, New York Philharmonic in conversation with Matthew VanBesien, Executive Director Designate, New York Philharmonic

    • Spotlight #1: Sunil Iyengar, Director of Research & Analysis, National Endowment for the Arts
    • Spotlight #2: Elizabeth Scott, Chief Media and Digital Officer, Lincoln Center for the Performing Arts; formerly V.P., Major League Baseball Productions
    • Roundtable: Spotlight speakers in conversation with Brent Assink, Executive Director, San Francisco Symphony; Matthew VanBesien, Executive Director Designate, New York Philharmonic; Mark Clague, associate professor of music, University of Michigan, and Steven Winn, San Francisco arts journalist and author

    Roundtable

    4:33pm Audience member: Orchestral music is a more positive experience than bull-fighting.

    4:30pm Assink: Orchestras have an important role to play in getting rid of the divide between professional and amateur musician. (more…)


  7. Speaker Spotlight: Elizabeth Scott – From Baseball to Batons

    What can the American orchestral world learn from major league baseball? The two industries have more in common than you might think–as Elizabeth Scott explores in this post. After years as a media executive for MLB, she joined Lincoln Center last fall in the newly created role of Chief Media & Digital Officer. She joins us in San Francisco on Sunday, May 13 for our free Talking About Audiences event—register today!

    Elizabeth Scott photoBroadly speaking, audiences today occupy a vastly changed position in the entertainment landscape, compared to only a decade ago. In that relatively short time span, technology has enabled and encouraged audiences to be far more active in their entertainment experiences. Technology has also amplified that activity. Industries that are harnessing rather than hampering this audience empowerment stand to thrive in an ever-fractionalizing entertainment environment. As the character Billy Beane says in the film Moneyball, “Adapt or die.”

    Them’s fightin’ words. But entertainment consumers wake daily to a participatory, perpetually plugged-in culture of community conversation. Multi-platformed, interactive experiences of entertainment have increasingly become an audience norm. Today’s sport fan, TV reality contest viewer, and YouTube surfer don’t necessarily have more opinions than audiences of earlier eras; they just have more immediate, more numerous and farther-reaching microphones than ever before. (more…)