What follows is a live blog of our behind-the-scenes conversation with leaders from The Philadelphia Orchestra on Saturday, June 9 at 3:00pm Pacific.
- Allison Vulgamore, President and CEO, Philadelphia Orchestra Association
- Jeremy Rothman, Vice President, Artistic Planning
- Joseph Conyers, Assistant Principal Bass
- Stanford Thompson, CEO, Play on Philly
The conversation was moderated by Steven Winn.
4:32pm Vulgamore: It’s about offering a palette of experiences to give people access to these great musicians.
4:28pm Thompson: I like to think of giving the audience something to hope for season after season – what will this look like, where are we headed. You have to get excited about the musicians and how they knock it out of the park every night.
4:24pm Vulgamore: When you’ve lost 40% of your audience – it’s critical that you focus on audience first. Philadelphia Orchestra is going to show the way through generational change and what new financial models for American orchestras will be.
4:21pm Question: Is cutting musicians’ salaries one way to put more towards education and marketing – if that’s what is needed to be successful? (more…)