Deborah Borda is the President and Chief Executive Officer of the Los Angeles Philharmonic Association and will appear in conversation with Gustavo Dudamel at our live event on Sunday, October 23rd. She recently sat down with Jim Farber of San Francisco Classical Voice for an interview and had some interesting things to say about the role of the orchestra in its community:
You can’t manage an orchestra the way we did 20 years ago, even five years ago. It used to be that as a manager all you had to worry about was the artistic imperative of putting the best show you could on stage. Of course, you still have to worry about that. But in addition, as our society has changed, there is a new moral imperative that we have not really addressed or thought about. Symphony orchestras are cultural institutions. But we are also human service institutions and we need to consistently demonstrate our value. That’s especially true when you are saying to the community, “You need to give me 60 percent of my budget to sustain the institution.” Read the full interview.