Discussion Topic: Audience

  1. If they made a movie…

    If they made a movie about a radical business transformation in the orchestral world – what would that story be?

    The new movie Moneyball that’s been generating a lot of buzz got me thinking again about the baseball/classical music analogy that we’ll be exploring in more detail during our May event. These two 19-century traditions are both navigating a very different world in 21st century. How has baseball adapted? How can we? How can orchestras create a culture where innovation is embraced?

    And, perhaps most importantly, who will Brad Pitt play when an orchestral success story gets acted out on the big screen? Any nominations?

    Topic: Audience | Tags:
    October 14, 2011 by Beth Hondl | Comments (12)

  2. New World Symphony Wallcasts

    The New World Symphony’s Wallcast concerts start up again this week in Miami. The Wallcasts are free simulcasts on a stunning, outdoor, 7,000-square-foot projection wall.

    Here is the official video:

    (more…)

    Topic: Audience, Community | Tags: , ,
    October 10, 2011 by Beth Hondl | Comments (2)

  3. Building a Sense of Value, One Family at a Time

    This is a guest post by Afa Sadykhly Dworkin, Vice President of Programming and Artistic Director of the Sphinx Organization. Ms. Dworkin will be a panelist at our live event in San Francisco on October 23.

    At Sphinx, we attempt to tackle issues of connecting the artist with the community through the prism of diversity, inclusiveness and integration.

    There is a notable divide between communities of color and classical music. We focus on bridging the gap by immersing classical music within the community. We market our concerts in a grassroots manner, working with community and faith based institutions, to establish common goals and synthesize our efforts. We have to build the sense of value and experience, one person, one family at a time. (more…)

    Topic: Audience, Community | Tags:
    October 7, 2011 by Beth Hondl | Comments (2)

  4. Audiences of the 21st Century

    In this post, Steven Winn — arts journalist, critic and co-moderator of our live events in San Francisco — explores some of the questions we’ll be asking as part of the American Orchestra Forum.

    Try talking about this topic without mentioning technology in the first 30 seconds. Then try saying something meaningful about where that’s taking us. Since no one saw Facebook or Twitter coming, no one knows what’s coming – or going away – next. Measure by measure commentary streaming along with a concert? Synesthesia devices that translate music into images? Electronics that become so sophisticated and life-like that concert halls go the way of single-screen move theaters?

    The rise of a visual culture, and the change in the way people relate to the printed word, does seem worth musing on. Will music making, as MTT is exploring in Miami, become more of a visual experience over time? Less mediated or explicated by prose? Will audiences become more active listeners, shaping and guiding what gets played and how they experience it? Will they become more autonomous and less likely to gather for a concert at a set time and remain in their assigned seats in an auditorium for two hours? Or will they crave that very thing in a micro-segmented world?

    Topic: Audience | Tags:
    September 28, 2011 by Beth Hondl | Comments (1)

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