From audience engagement, music education, and a changing relationship with the community, to technology and the best use of social media… there are a lot of questions in today’s orchestral world and not always a lot of concrete answers.
Indeed, if you had to narrow it down and list just the top five things orchestras should work to change, what would they be?
In a recent talk at the University of Michigan’s American Orchestra Summit, Brent Assink, Executive Director of the San Francisco Symphony, took up that challenge in a keynote speech on the theme “What’s Working and What Must Work.” The American Orchestra Summit brought together arts administrators, educators, and musicians with the goal of inspiring “new ideas and new conversations” around such issues as productive collaboration, changing audiences and communities, and the training of the professional musician in the 21st-century.
Watch the full speech below or read the transcript at SymphonyNOW.