June, 2012

  1. A New Concert Experience in Chicago

    Mason Bates and Anna Clyne are both Mead Composers-in-Residence for the Chicago Symphony Orchestra. (They’ve also both joined us for conversations as part of the American Orchestra Forum.) In Chicago, they curate a program called “MusicNOW” which is experimenting with new ways to present contemporary music. A brochure for the upcoming 2012-2013 season promises concertgoers “the most exciting new music experience” in Chicago.

    Andrew Patner wrote about a recent concert in the Chicago Sun-Times:

    Over the years, a large, youthful and attentive audience has gravitated to these four new music programs… Free pizza and beer after the shows truly seem to be conversation enablers rather than the ticket-sale enticements they started out to be. Literally hundreds of people are in the Harris’ lobby going at it about music, composers and performance for at least an hour post-concert.

    What is Chicago doing to attract this audience? The short answer is (more…)


  2. Live Blog: A Behind-the-Scenes Conversation with The Philadelphia Orchestra

    What follows is a live blog of our behind-the-scenes conversation with leaders from The Philadelphia Orchestra on Saturday, June 9 at 3:00pm Pacific.

    Participants include:

    • Allison Vulgamore, President and CEO, Philadelphia Orchestra Association
    • Jeremy Rothman, Vice President, Artistic Planning
    • Joseph Conyers, Assistant Principal Bass
    • Stanford Thompson, CEO, Play on Philly

    The conversation was moderated by Steven Winn.

    4:32pm Vulgamore: It’s about offering a palette of experiences to give people access to these great musicians.

    4:28pm Thompson: I like to think of giving the audience something to hope for season after season – what will this look like, where are we headed. You have to get excited about the musicians and how they knock it out of the park every night.

    4:24pm Vulgamore: When you’ve lost 40% of your audience – it’s critical that you focus on audience first. Philadelphia Orchestra is going to show the way through generational change and what new financial models for American orchestras will be.

    4:21pm Question: Is cutting musicians’ salaries one way to put more towards education and marketing – if that’s what is needed to be successful? (more…)


  3. The Philadelphia Orchestra – Moving Forward

    For our last conversation of the American Orchestra Forum project we’ll be sitting down with leaders from The Philadelphia Orchestra on Saturday to talk about Audience, Community and Creativity. The orchestra will perform two concerts in San Francisco on their way back from a ten-day “Resdiency and Tour” of China, the first of its kind by an American orchestra.

    Having recently announced (more…)


  4. Event video – Talking About Audiences – Roundtable and Audience Q&A

    One last video from our Talking About Audiences event in San Francisco is now available for viewing — the roundtable discussion and audience Q&A. Recorded May 13, 2012.

    Participants include: Mark Clague, associate professor of music, University of Michigan; Matthew VanBesien, Executive Director Designate, New York Philharmonic; Sunil Iyengar, Director of Research & Analysis, National Endowment for the Arts; Elizabeth Scott, Chief Media and Digital Officer, Lincoln Center for the Performing Arts – formerly V.P., Major League Baseball Productions; Brent Assink, Executive Director, San Francisco Symphony; and Steven Winn, San Francisco arts journalist and author


  5. Podcast: Chapter Seven – The View from Cleveland

    The Cleveland Orchestra faces a particularly vexing dilemma: It is one of the world’s great orchestras in by far the smallest market supporting such an institution. This position has opened the organization to new ways of thinking and fresh possibilities for a reimagined future.

    This podcast was developed from our behind-the-scenes conversation with leaders from The Cleveland Orchestra in April 2012 and an interview with Music Director Franz Welser-Möst.

    Chapter Seven – The View from Cleveland

    Play | Download | Transcript

    (more…)