From Cartoons to Social Media – How Do You Make Classical Music Accessible?

A suggestion made during a forum noted current efforts to increase audience size. One direction is to mix genres by including popular musical pieces and artists. This breakout seems to man a move beyond the seemingly ossified tradition. But another way might be to show the musical borrowing across traditions. Consider a musician such as Scott Joplin, inspired by nineteenth century European romanticism. How can one hear this influence in his compositions? Or Nina Simone’s use of the Bach inspired counter-point of a fugue. Who would know without clues? Learning more about Bach’s musical exchange with Vivaldi allows audiences to see musicians and their work at a much closer range. Staging performances of compositions with art music instruments from other parts of the world such as the 21-string West Africa lute/harp, the kora. Or pianist Rim Jeon practice of combining traditional Korean folk songs with the traditional, then Western art music and jazz is another attempt at showing how form inspires new forms or extended conversations with a score. Yet, the clues to how this is done are generally held in reserve for people who go to Conservatory. Composers and musicians are in dialogue with earlier composers and musicians. These intertextual and performance dialogues could prove exciting to many listeners.

A few weeks ago, NPR aired the story of a program in New York’s school system designed to teach fifth grade students elements of music theory (June 2, 2012). The students are then expected to compose music that is performed by the New York Philharmonic. Art music comes to life because the students spend weeks learning the language that most professional musicians take for granted, no matter the tradition.

Similarly, Suzanne Vega’s [radio] series, Thirteen Days When Music Changed Forever, is totally a cool idea. Part of telling a story about and through music helps people to appreciate what to listen to and listen for. Lemony Snicket’s The Composer is Dead, is equally enjoyable for its ability to make art music have life. Recent examples of ways art music enters places outside the concert hall include film sound tracks. Or Phillip Miller’s Cape Town S.A. Rewind: A Cantata, Rewind for Voice Tape and Testimony, draws upon different forms of musical expression. It provides an opening and is successful in encouraging not so typical attendee for such an event to check things out.

I can’t help but wonder how an interest in art music is sustained in much of East Asia and still in Europe. Maybe there are insights to be gained by thinking globally about the questions posed by the Forum.

—Paulla Ebron


Paulla Ebron is an anthropologist currently exploring questions about Western art music as a form of cultural capital in the 21st century. She has taken music lessons on a variety of instruments. She is currently studying the cello.


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  1. Rick Robinson:

    Thank you Paulla for your audience-centric perspective!

    Working in developing audiences as well as a former symphony member among those who avoid symphony concerts, I point out many interesting facts and opinions to demystify the classical tradition. There are many MILLIONS of curious music lovers out here ready to learn more about the enduring power and beauty of classical. Unfortunately, no one is allowed to tell them much because traditionally the only time allowed for informative talk is the academic pre-concert lecture. Program notes, if the new audience is aware of them, is for the birds because hip audiences only read on smartphones and computers and DURING the concert.

    New audiences don’t want to be educated or enlightened by dry facts, they want to be informed and inspired by personal insights. This is quite possible, esp. in more comfortable settings and behind some food & drink! That’s why I believe restaurants and clubs are one of the best opportunities. I arrange many symphonic movements for my small ensembles to play slightly amplified in such non-smoking venues. I and other players introduce the works with personal and professional insights from the microphone. I also point out how Mozart, Beethoven and Brahms (among others) often borrowed from local and exotic folk styles. Just think of how much of their music has Hungarian or Turkish flavors! My compositions similarly borrow from urban pop and folk.

    Cartoons helped introduce kids to classical. Smurfs carried on that tradition, although barely audible. What will do that now is to add classical to the background “soundtrack of our lives” in many non-traditional venues. I’ve discovered that when in the same room with a good string quartet, many listeners (1/3-1/2) respond positively. We want to create moments of epiphany in new listeners. We can do that AND keep the traditional, MEDITATIVE concert experience too. Whatever ends up working best can then reach thousands on YouTube. We are in the INSPIRATION business!