July 30th, 2012 by Beth Hondl
For years “cartoons put art music in ordinary people’s lives in everyday ways.” The hijinks of Bugs Bunny, Mickey Mouse, and Porky Pig set to classical music’s greatest hits certainly served as an entry point for one generation of music lovers. But what are the entry points of...
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July 20th, 2012 by Beth Hondl
Today’s biggest challenge for orchestras? Getting enthusiastic young people into the concert hall. This blog post by Bernard Lin won an honorable mention in our recent American Orchestra Forum blog contest. He is student at Rutgers University in New Jersey. Young audiences undoubtedly...
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July 18th, 2012 by Beth Hondl
In this blog post, James Buckhouse, head of the Corporate Design team at Twitter, offers a new approach to “audience experience” using techniques drawn from technology and consulting companies. This post is the third of three winning entries from our recent American Orchestra Forum blog...
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July 13th, 2012 by Beth Hondl
Are professional orchestras pursuing artistic excellence at the cost of a true sense of community? In this blog post, Sam Tepperman-Gelfant argues that professional groups must “take the process of building community as seriously as they do perfecting their performances.” This post is...
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July 11th, 2012 by Beth Hondl
The America’s Cup and the American Orchestra have more in common than you might think, as Cheeko Matsusaka explores in this blog post. Originally from Newton, Massachusetts, Cheeko Matsusaka currently lives in Sarasota, Florida where she is a cellist with the Sarasota Orchestra. Hers is the...
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