Archive for the 'blog contest' tag

From Cartoons to Social Media – How Do You Make Classical Music Accessible?

For years “cartoons put art music in ordinary people’s lives in everyday ways.” The hijinks of Bugs Bunny, Mickey Mouse, and Porky Pig set to classical music’s greatest hits certainly served as an entry point for one generation of music lovers. But what are the entry points of...
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Attracting Younger Audiences – A College Student’s Perspective

Today’s biggest challenge for orchestras? Getting enthusiastic young people into the concert hall. This blog post by Bernard Lin won an honorable mention in our recent American Orchestra Forum blog contest. He is student at Rutgers University in New Jersey. Young audiences undoubtedly...
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“Audience Experience” Starts Long Before the Lights Dim – How to Improve the Customer Journey

In this blog post, James Buckhouse, head of the Corporate Design team at Twitter, offers a new approach to “audience experience” using techniques drawn from technology and consulting companies. This post is the third of three winning entries from our recent American Orchestra Forum blog...
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What Professional Organizations Can Learn from Community Orchestras

Are professional orchestras pursuing artistic excellence at the cost of a true sense of community? In this blog post, Sam Tepperman-Gelfant argues that professional groups must “take the process of building community as seriously as they do perfecting their performances.” This post is...
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What do the future of American Orchestras and the America’s Cup have in common?

The America’s Cup and the American Orchestra have more in common than you might think, as Cheeko Matsusaka explores in this blog post. Originally from Newton, Massachusetts, Cheeko Matsusaka currently lives in Sarasota, Florida where she is a cellist with the Sarasota Orchestra. Hers is the...
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