Archive for the 'Audience'

“Audience Experience” Starts Long Before the Lights Dim – How to Improve the Customer Journey

In this blog post, James Buckhouse, head of the Corporate Design team at Twitter, offers a new approach to “audience experience” using techniques drawn from technology and consulting companies. This post is the third of three winning entries from our recent American Orchestra Forum blog...
Read more

What Professional Organizations Can Learn from Community Orchestras

Are professional orchestras pursuing artistic excellence at the cost of a true sense of community? In this blog post, Sam Tepperman-Gelfant argues that professional groups must “take the process of building community as seriously as they do perfecting their performances.” This post is...
Read more

What do the future of American Orchestras and the America’s Cup have in common?

The America’s Cup and the American Orchestra have more in common than you might think, as Cheeko Matsusaka explores in this blog post. Originally from Newton, Massachusetts, Cheeko Matsusaka currently lives in Sarasota, Florida where she is a cellist with the Sarasota Orchestra. Hers is the...
Read more

A New Concert Experience in Chicago

Mason Bates and Anna Clyne are both Mead Composers-in-Residence for the Chicago Symphony Orchestra. (They’ve also both joined us for conversations as part of the American Orchestra Forum.) In Chicago, they curate a program called “MusicNOW” which is experimenting with new ways to...
Read more

Live Blog: A Behind-the-Scenes Conversation with The Philadelphia Orchestra

What follows is a live blog of our behind-the-scenes conversation with leaders from The Philadelphia Orchestra on Saturday, June 9 at 3:00pm Pacific. Participants include: Allison Vulgamore, President and CEO, Philadelphia Orchestra Association Jeremy Rothman, Vice President, Artistic Planning...
Read more